Betsy Pendergast

Director of Innovation, Ebco

Betsy Pendergast is the director of innovation at Ebco, a trend-powered innovation firm. She brings a unique perspective to trends, based on a deep understanding of behavioral science and framework development. She is well-versed in consumer insights, trends and business strategy. Her work as an innovation leader guides clients to stronger, consumer-centric strategies, brand and product concepts that produce ROI. Her cross-category experience has been applied to solving client challenges at companies including SSB, Meta, PwC, Colgate, Live Nation and Yahoo.

Sessions from Betsy Pendergast:

Awakening a sleepy category: Leveraging emerging signals and need states to inspire consumers to engage with a burden category

Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]

Details

Thursday | 9:00 am - 9:30 am | Room 2