Ben Coats

CTO, dtect

A seasoned veteran of the technology space, Ben brings over 20 years experience in engineering and technical leadership in multiple industries to address the unique challenges of the market research industry. Ben has been at the forefront of many “firsts” as he led major projects for some well-known brands and has been instrumental in growing several start-ups to become international successes. Now he brings that same thought leadership to IRT. As Technical Leader, he guides IRT’s forward-looking technology strategy, aimed at bringing new and disruptive ResTech to revolutionize the way we do business, redefining data quality standards and operational efficiency.

Sessions from Ben Coats:

The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing

Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]

Details

Wednesday | 11:15 am - 11:45 am | Room 4