Augmented intelligence: Transforming research with automation

Join Todd Eviston of C+R Research as he introduces two organizations working in partnership to redefine the future of data analysis. Together with Dave Homer of ATP Canada Software & [...]

Details

Tuesday | 2:15 pm - 2:45 pm | Room 2

Better brand health basics with Florida’s Natural: Grow your brand using mental availability

Tracking research, particularly brand health tracking, is a key initiative for many brands. However, there hasn’t been much innovation in tracking since concepts like brand awareness were developed in the [...]

Details

Tuesday | 12:00 pm - 12:30 pm | Room 4

T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech

Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]

Details

Wednesday | 9:45 am - 10:15 am | Room 4