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Tatyana Bacon

Head of Consumer Insights, Zaxby’s

Tatyana Bacon is an accomplished consumer insights professional known for understanding market dynamics and consumer behavior. With an extensive background in market research across industries and responsibilities, she has consistently demonstrated an intuitive ability to unravel the complexities of consumer preferences and translate them into actionable strategies. In her current role as the head of consumer insights at Zaxby’s, Tatyana has spearheaded innovative approaches to data analysis and provides trusted guidance to Zaxby’s in navigating the ever-evolving landscape of consumer expectations.


Sessions from Tatyana Bacon:

The importance of industry-specific approaches

As businesses continue to face unprecedented challenges and opportunities, it becomes imperative to embrace a range of traditional and modern market research methodologies to stay ahead in this competitive environment. [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 4

Farming verticals for innovative research

Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 3