Tatyana Bacon

Head of Consumer Insights, Zaxby’s

Tatyana Bacon is an accomplished consumer insights professional known for understanding market dynamics and consumer behavior. With an extensive background in market research across industries and responsibilities, she has consistently demonstrated an intuitive ability to unravel the complexities of consumer preferences and translate them into actionable strategies. In her current role as the head of consumer insights at Zaxby’s, Tatyana has spearheaded innovative approaches to data analysis and provides trusted guidance to Zaxby’s in navigating the ever-evolving landscape of consumer expectations.