Tara Kenneway

Senior Brand Strategist and Insights Manager, T-Mobile

For more than 25 years across Interbrand, LPK, Marsh Partners and T-Mobile, Tara has enjoyed the challenge of helping brands create competitive advantage through insight-driven strategy and design. From positioning, equity tool development and insight mining, to product innovation and execution, she believes in leveraging traditional brand-building tools, while still knowing when to innovate and even break the rules. Tara fosters problem-solving in her teams and coaches to strengths. She believes that when we combine our natural curiosities, we can design excellence.

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