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Nancy Reilly

Vice President, Consumer Research, 84.51°

As Vice President of Consumer Research, Nancy Reilly leads the team responsible for driving insightful and meaningful research for 84.51°, Kroger and CPG clients.

Under her leadership, the consumer research team collaborates with Kroger stakeholders and CPGs to understand business needs and deliver insights that bring the customer closer to the business, influence decisions and create value.

Nancy joined 84.51° in 2018 as a director of consumer research, where she was focused on operational leadership, supplier partnerships and improvements in scale and efficiency. Nancy came to 84.51° with a 30-year career of leading research at various companies.


Sessions from Nancy Reilly:

How real humans with real purchases can help close the say-do gap

How confident are you that you’re talking to your consumers? Perhaps you’ve even thought: “Eh…it’s close enough.” Join us as we unpack research-on-research on data quality including how different sampling [...]

Details

Wednesday | 1:30 pm - 2:00 pm | Room 2