Mike Jones

Senior Vice-President - BASES Global Innovation Intelligence Systems, NielsenIQ

As senior vice president – BASES Global Innovation Intelligence systems, Mike leads teams utilizing AI platforms to craft comprehensive narratives of innovation potential. His expertise extends to post-launch performance management, C-level consultancy, strategic planning and providing SaaS solutions to multinational FMCG and retailers. Prior to BASES, Mike held various global roles: SVP and general manager – Americas for Affinnova Inc.; SVP strategic marketing and assistant general manager for Tarkett Sports; and vice president, integrated marketing for Coca Cola North America. Mike holds an executive MBA from Cornell University and a B.A. from University of Georgia.

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