Matt Cahill

Senior Director, U.S. Strategic Insights and Prioritization, McDonald’s

Matt Cahill is the senior director of consumer insights activation at McDonald’s in the U.S. With over 15 years in consumer insights and over 10 years at McDonald’s, he is responsible for taking key foundational learnings about consumers and helping to translate them into relevant programs and initiatives to drive people to visit McDonald’s restaurants – with a focus on menu innovation, the restaurant and digital experience, and advertising and promotional events.

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