Marybeth Andrews

Global Foresight and Capabilities Manager, McDonald’s

Marybeth is a seasoned qualitative and quantitative researcher. Her career spans non-profit to for-profit and supply side to the brand side. Today, Marybeth is a global foresight and capabilities manager and insights capabilities lead at McDonald’s where she helps the company transform mind-sets around research, human insights, curiosity and how the business approaches planning for possible futures.

Sessions from Marybeth Andrews:

The case for cultivating curiosity

Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]

Details

Tuesday | 9:00 am - 9:30 am | Room 2