Jeff Goldstein
President, ACUPOLL Precision Research, Inc.
Jeff leverages more than 35 years of brand-building and research experience, a zest for cognitive science and a passion for leveraging consumer insight to innovate and drive new product/marketing success. Jeff rose through brand management at Procter & Gamble in the 1980s and 1990s. Subsequently, he was president of Ingenuity Advisors, where he helped clients pursue game-changing growth strategies, new brand initiatives and strategic acquisitions. He also launched his own personal care brand in 18,000 stores before bringing his marketing/innovation skills to ACUPOLL, focusing on disruptive innovation in market research techniques to help clients, their companies and communities thrive.
Sessions from Jeff Goldstein:
T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech
Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]
Wednesday | 9:45 am - 10:15 am | Room 4
Fueling the T-Mobile Uncarrier growth story with System 1 research
T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]
Tuesday | 12:00 pm - 12:30 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200