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Ericca Dennehy

Senior Vice President, ACUPOLL Precision Research, Inc.

Ericca has more than 33 years of market research experience, ranging from interviewer to field director to client service and account management. With thoughtful and precise questions and insightful analysis, Ericca always takes a proactive approach to ensuring research fully meets objectives and exceeds client expectations. She has conducted hundreds of in-person, real-time qual+quant research projects in dozens of countries since 1998 – from the U.K. to Russia to the Middle East – making her one of the most experienced researchers in the industry in hybrid techniques, as well as thousands of quantitative studies.


Sessions from Ericca Dennehy:

T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech

Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]

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Wednesday | 9:45 am - 10:15 am | Room 4

Fueling the T-Mobile Uncarrier growth story with System 1 research

T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 1