Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic. Key takeaways: How Debra [...]
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
As more and more Americans pick up cycling as not only a hobby but also a means of transportation, cities and fellow users of the road have had to evolve [...]
Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology [...]
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