Transforming insight at Virgin Atlantic

Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic.

Key takeaways:

1. How Debra changed Virgin Atlantic’s approach to voice-of-the-customer research.
2. How the team’s work was recognized at the Institute of Customer Service Awards.
3. How to drive action off the back of VoC surveys.