We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control

Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology of quantification is vast and the impacts of the overzealous metrification of the modern world insidious. Join two anthropologists as they describe the costs and consequences of quantification at Universal Destinations and Experiences to learn more about a phenomenon that is surely impacting your industry and business – whether you realize it or not.

Key takeaways:

1. Data is cultural.
2. More data is not always better.
3. Blindly serving your clients’ requests is doing more harm than good to your organization.

Best Practices Presentation by End-Client Travel