Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a meaningful brand engagement.
In this fast and engaging session, Reach3’s Breanne Armstrong and Jonathan Dore reveal how some of the world’s most customer-centric brands are leveraging the power of mobile messaging-based conversational approaches to reach new voices, in new places, in a more organic and natural way.
You’ll hear directly from client-side researchers at Diageo, Tyson, Samsung, Kellogg’s and more to understand the real-world ROI achieved from using conversational insight methods to:
Speakers: