Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook

In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and ways of working.

Through real-world examples and case studies, we will learn how AI-enabled trend intelligence is helping identify emerging growth opportunities and craft new product ideas that captivate audiences.

Furthermore, we’ll glimpse into what PepsiCo are doing next in this space to create new tools and technology that will reimagine the innovation process of the future.