OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to identify if these variances will be long-term. Qualitative research was conducted with commercial buyers of cleaning and disinfecting products to obtain deeper insights on buying habits, understand the B2B journey and take a deep look at disinfecting moving forward.
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