McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and have since conducted over 100 studies through this asset.
Fast-forward to 2022, when McCormick was looking to evolve their existing U.S. community into a next-gen global community that leveraged the latest technologies and techniques to drive actionable faster insights. By partnering with Reach3 Insights (and utilizing Rival Technologies), McCormick was able to pivot to a mobile-first, multi-market community solution. The new community is helping them continue to leverage a variety of research techniques while reducing their time to insights and building deeper connections with their core consumers.
In this fun and engaging session, we’ll share how this iconic brand is using the power of mobile, conversational insights to spice up its community approach.
Key takeaways:
Bonus reason to join: We promise NOT to mention ChatGPT anywhere during our session!
Speakers: