Kai Fuentes, the president and founder of Ebony Marketing Systems, is a prominent figure in the field of multicultural market research. With a decade-long tenure as Project Research Director at Novacell Research, she led major research projects for industry giants like McDonald’s, Nielsen Media, Chrysler, Ford and the U.S. Army. Recognizing the need for specialized multicultural research, Kai established EMS, assembling a skilled team of market researchers well-versed in diverse population segments. Her expertise spans qualitative and quantitative research, providing a comprehensive understanding of African American consumer issues and cultural insights that uncover ethnic-bound perceptions and attitudes.
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