BŌL is all about making it easy for busy people to eat less meat and more plants. Set up in 2014 by ex-Innocent Food Commercial Director Paul Brown with the help of expert nutritionists, top chefs and a passionate group of friends who share his passion, BŌL set out on a mission to make it easy for you busy folk to eat more plants, especially when you don’t have the time to cook from scratch. The plant-based meals we’ve created are both delicious and nutritious, completely natural and always tasty.