Florian Passlick

Associate Research Director, eye square

Florian Passlick is an associate research director at the Brand & Media Experience unit at eye square, based in Berlin, Germany. With more than seven years of experience in planning, executing and analyzing research across the globe, Florian has a strong focus on eye-tracking and attention measurements as well as complex in-home studies.

Florian’s interests include the contemporary digital lifestyle and understanding how people are using new media channels and media formats. As a digital native, he is particularly interested in understanding how new technologies can improve services in every day life.