Daniel Berkal

SVP Research, The Palmerston Group

Daniel Berkal is the global authority on creative ethnographic methodologies. He specializes in designing immersive methodologies with hard-to-reach participants.

The recipient of the “Qually” for excellence in Qualitative Research, Daniel has worked on the most innovative brands in business and is best known for completely immersing himself in consumer environments. With projects featured in major media, he’s been called “Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”