Ashleigh Williams, senior qualitative research director, is a multicultural expert with 13+ years of experience designing and moderating online communities and in-person qualitative studies for Fortune 100 clients. Ashleigh’s strength as a multicultural researcher lies in her ability to uncover and understand cultural influences and their impact on consumer behavior. Her own cultural context and expertise illuminates her research style and enables empathic connections with consumers of various backgrounds. Ashleigh also helps spearhead CultureBeat’s marketing content, which provides C+R’s POV on what’s relevant and timely about multicultural consumers. Ashleigh holds a B.F.A. in industrial design from University of Illinois Chicago.
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