Sonny Sethi

Senior Director, Global Marketing Research, Zip Inc

With 20 years of experience in research and insights, Sonny’s journey is marked by completing 600+ research projects, including scaling GPT/LLM models powered by survey data. His expertise spans marketing research, product research, behavioral economics, brand strategy and more.

He currently serves as senior director of marketing research for Zip globally and he also played pivotal roles in establishing and scaling research at Uber for 10 APAC markets. Previous work at companies like Ipsos and Nielsen further solidified his expertise in leveraging insights for growth. His goal is to continue providing insightful, innovative and effective strategies for change.

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