Jason Jacobson

Senior Director Consumer Insights, Sekisui House

Jason Jacobson, senior director of consumer insights at Sekisui House, has 25+ years of experience in insights, bridging consulting and client-side roles. He utilizes neuroscience and behavioral science to guide strategy and decision making. Passionate about decoding the “why” behind behaviors, Jason empowers brands to craft compelling messages, products and solutions, fostering growth and resonance with consumers.