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Cameron McPhee

Chief Methodologist, SSRS

With over 20 years of experience in survey research, data collection, data management and quantitative and qualitative analysis, Cameron designs and implements innovative methods for sampling, measuring and weighting diverse populations. She directs the SSRS advanced analytics and methodology team to deliver high-quality, statistically sound solutions developed using experimentally validated methods. Skilled in conceptualizing and managing survey data collection from design to dissemination, Cameron has expertise in methodological experimentation, sampling, weighting, data collection planning and monitoring, data editing and imputation, disclosure prevention, documentation, reporting and analysis. She has an M.S. in survey methodology from the University of Maryland, College Park.


Sessions from Cameron McPhee:

Quality quest: Navigating the challenges of opt-in samples through hybrid solutions

In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]

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