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Miix Analytics is a Marketing Analytics Boutique based in Toronto, Canada. Miix is built on a passion to help clients prove the value of their marketing budget. Our talent is 100% based in North America, meaning our consultants personally experience the media and marketing of our clients’ brands. Our data scientists take a fresh approach to Marketing Mix Modeling (MMM) by combining expert coding skills with big data sets, custom dashboards/data visualizations, and world-class unbiased consulting. Miix’s analytical work is fast, affordable, and offered in real-time. We unlock insights to support multiple research questions in each engagement, proving both the short-term and long-term value of marketing.

We challenge the status quo with our strong focus on being a values and purpose-driven organization. We strive for diversity in thought and ideas produced out of talent with many different backgrounds and experiences in life. We are committed to equitable pay and opportunities for our team and are publicly committed to improving BIPOC representation at all levels of staffing as we grow our presence in the market. In under three years, Miix has grown to secure partnerships and data access with Global leading providers including Amazon, Environics, Flipp, Google, InMar, IRI, Meta, Metrospot, Neptune Retail Solutions, NielsenIQ, Pathmatics, Pinterest, Snapchat, SPINS, Spotify, and Tiktok. Our client list includes Arterra Wines, GSK, Hain, Hershey, Irving Canada, M&M Food Market, Maple Leaf Foods, Radiocentre Ireland, Radio Connects, Smucker’s, SPINS, TAM Ireland, Wine Rack Retail and Yasso (Unilever). We also support small businesses and charity clients.