Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight

Room 1 | 9:45 am - 10:15 am | Wednesday, July 19, 2023

Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight Platform seamlessly integrates into this transformation. 

Discover how Clorox leverages IHUTs to ensure its products deliver on promises, are tested in realistic environments, and gain detailed, timely feedback. Don’t miss out on this incredible opportunity to learn about the future work where the platform will further empower Clorox in developing groundbreaking products. 

Key takeaways:

• Insights into the evolution of the innovation process, unlocking the secrets behind Clorox’s success in adapting to a rapidly changing consumer landscape.
• Understanding the transformative role of Highlight in product testing, bringing real-world consumer experiences to the forefront.
• Discovering how Clorox harnesses Highlight’s capabilities to conduct in-home usage testing, ensuring their products meet and exceed customer expectations.

Mark your calendars for an event that promises to revolutionize your approach to product testing and innovation. 

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