Dana Kim

CEO and Founder, Highlight

For years, Dana worked as a qualitative market researcher with CPG companies like Coca Cola, Nike, Starbucks and more, being the (literal) boots on the ground collecting important product insights, the old way. Dana has spent hours, days, weeks in malls, grocery stores, focus group facilities, etc., as a field researcher tasked with collecting critical physical product feedback from target consumers. After about five years of experiencing this acute pain point, Dana pursued her MBA with the intention of building a product innovation solution. She’s been leading Highlight and driving the industry forward for over three years.

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