End-to-end qualitative using AI enhancements

Room 1 | 12:00 pm - 12:30 pm | Thursday, July 20, 2023

OvationMR continues to drive MarTech to enhance and optimize the B2B qualitative research experience with our clients. We are working with some of the latest end-to-end AI technologies to optimize qualitative data collection and analysis, making it faster and easier to conduct complex qual studies and optimize the business DM’s survey experience. In this session, we showcase how to leverage AI to optimize the key pillars of the qualitative research process, including discussion guide ideation, questionnaire development, respondent screening, UX and engagement, analysis and enriched B2B insights with context.

These tools enable product innovation teams to do more with their budgets, while expanding capabilities within exploratory market research to become faster, more cost-effective and more engaging for respondents.

Key takeaways:

1. Learn how to use AI to your advantage in the research process to enhance core researcher skills and tasks.
2. Leverage AI to increase speed, respondent content and statistical significance with larger samples.
3. Drive insights by using new tools to align contextual information to specific business needs and research objectives.

B2B Methodologies Presentation by Supplier