“So, is that a good score?”: A Hershey’s and Dig Insights case study

We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]

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Wednesday | 12:00 pm - 12:30 pm | Room 4

Agility on the line: Sweet insights are the icing on the cake

When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 4

Protocepting: Turning great ideas into great product

Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]

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Thursday | 3:00 pm - 3:30 pm | Room 5