Matt Carmichael

SVP, Head, Trends and Foresight Lab, Ipsos-Insight, LLC

Matt Carmichael is the SVP and head of the Ipsos Trends & Foresight Lab. He is a futurist and journalist who launched and edits the award-winning foresight magazine, What the Future. Previously he was an editor at Crain’s Chicago Business and AdAge. His reporting at AdAge led to his first book, Buyographics, which combined ethnography and big data to uncover consumer insights. He is a frequent writer, keynote speaker and media commentator and regularly is called on to present to global clients on topics related to the future, demographics and generational trends.