Florian Passlick is an associate research director at the Brand & Media Experience unit at eye square, based in Berlin, Germany. With more than seven years of experience in planning, executing and analyzing research across the globe, Florian has a strong focus on eye-tracking and attention measurements as well as complex in-home studies.
Florian’s interests include the contemporary digital lifestyle and understanding how people are using new media channels and media formats. As a digital native, he is particularly interested in understanding how new technologies can improve services in every day life.
Sessions from Florian Passlick:
TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a [...]
Wednesday | 10:30 am - 11:00 am | Room 1