Influence and own the most valuable moment in marketing: The transaction
Room 2 | 11:00 am - 11:30 am | Thursday, February 23, 2023
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.”
Learn in this session how to understand consumer behaviors, map the path-to-purchase to find key moments to influence consumer choice, quantify purchase drivers and uncover the digital and physical tactics to reach your consumer. Takeaway actionable steps on how you can own the most valuable moment in marketing: the sales transaction.
Speakers:
More sessions
Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity
First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]
Sponsored by
Achieving launch success: Unlocking the full potential of an innovation
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Sponsored by
Leveraging AI to bring the view of the customer into the insights and design processes
Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
