The organization has questions. How can we help them find answers?

Room 4 | 3:45 pm - 4:15 pm | Wednesday, February 22, 2023

In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with a supplier vs. doing the work in-house? What ways have we found to be agile in gathering insights for smaller startups/companies? How do we prioritize which asks can be addressed when money/resources are stretched?