How ServiceNow aligned its UX research to maximize impact and influence
Room 1 | 11:00 am - 11:30 am | Wednesday, February 22, 2023
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work with that of the digital design, product and development teams. This presentation will discuss the technology used and how work is taken in, assigned and sized. It will also demonstrate the results, including greater ability to manage changing priorities, project visibility and delivery of strategically timed, impactful work.
Speakers:
More sessions
How AI is changing the landscape of research platforms
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Sponsored by
Turning off the fire hose: The importance and art of synthesis in a data-driven organization
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
Sponsored by
The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback
Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
