How PepsiCo is uncovering next-level insights with next-gen quant research

Room 3 | 1:15 pm - 1:45 pm | Thursday, February 23, 2023

Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In the past 20 years, respondent participation rates have plummeted (30% to 7%), cheating has skyrocketed (up to 40%) and attention spans have shortened (70% lose focus after 10 minutes). Yet the demand for deeper insights has increased.

This presentation shows how our industry can step up its game to meet these challenges by delivering a radically better respondent experience that yields deeper insights, more reliable data and greater confidence in business decisions. We provide a case study on a high-profile corporate initiative with multiple stakeholders and complex questions that leveraged new technology to deliver dramatically better insights.

Key takeaways:

1. Next level Quantitative research approach.
2. Newer breakthrough technology to identify consumer opinions.
3. Better data through quality user experience.