Room 1 | 10:15 am - 10:45 am | Thursday, February 23, 2023
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their analysis was filtered through the wrong baseline assumption of what revolved around what. It really didn’t matter how much data they collected, or how well they analyzed/rationalized, their observation were wrong. So when is the last time you really did a baseline assumption check-in on your research initiatives and how do you even do that? This presentation will share the contextual intelligence lens to do a check-in. Susan will share the tools she has developed so that you can begin to integrate counterintuitive thinking, cognitive demographics, as well as why you should rethink how you use behavioral economics and empathy.
Speakers:
More sessions
Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
COVID-19 changed a lot of things – from the way we think about our homes, schools and offices, to how we think about work-life balance. But nothing changed more than [...]