How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders?
James Wycherley, author of “Transforming Insight” CEO of the IMA and host of the Insight forums and the Transforming Insight podcast, explores what it means to head an insights, research or analytics team in a national or multi-national brand.
He will draw on his own experience as insight director at Barclays plus 18 years of best practice discussions with IMA members and explain the importance of writing your own insight playbook.
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