Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation

Room 2 | 4:30 pm - 5:00 pm | Wednesday, February 22, 2023

Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an occurrence of luck, it can be designed. Vital Findings has created a powerful formula that takes the right inputs with a proven creativity process to unlock inspiration and drive teams to develop new, tangible ideas. Learn how Deckers and HOKA used this winning formula to bring runners and product designers together to elevate design and performance of their next generation running shoe.

Key takeaways:

1. Ensure your research uncovers great insights that inspire creative thinking.
2. Prepare stakeholders to co-create with consumers.
3. Cultivate tangible ideas and concepts in your co-creation.