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Zoe Evans

Research Manager, Kokoro Global

Having started her career client-side at Tui, Zoe understands the needs of big-brand stakeholders. With a background in analytics, mathematics and statistics, Zoe has progressed through her impressive career to become a true dualist, having become adept at qual through working with brands including New Look, London Heathrow, Taylors of Harrogate and Sainsbury’s. A core part of the Kokoro team, Zoe is passionate about unpicking the needs of customers beyond “the brand” to deliver strategic solutions that have commercial impact.


Sessions from Zoe Evans:

Plugging into people and pushing boundaries: Driving commercial impact

With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]

Details

Wednesday | 11:30 am - 12:00 pm | Room 2