Rupesh Patel is head of consumer and market insights at Samsung U.K. and author of the website Insight Bumble. Previously he was segmentation and campaign effectiveness lead at Sky. Join him as he shares how the Samsung insight function engages stakeholders and raises the profile of insight among the wider business at Samsung.
Sessions from Rupesh Patel:
Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]
Thursday | 2:30 pm - 3:00 pm | Room 2