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Rob Wengel

President, Woxi

Rob Wengel is president of Woxi. He is a seasoned research executive and expert in the drivers of great innovation. Prior to Woxi, Rob was CEO at GutCheck, a leader in agile market research. Rob has held several industry leadership roles, including head of BASES, Americas for Nielsen and head of TNS, NA, for Kantar.


Sessions from Rob Wengel:

How PepsiCo and Woxi have changed the innovation game with next-generation predictive analytics

PepsiCo set out to develop a better innovation insights and predictive analytics system. It puts sales predictive tools at users’ fingertips, allowing them to identify winners faster, make ideas stronger [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 1