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Mike “Woj” Wojcikiewicz

Senior Director of Global Insights for Innovation Capabilities, PepsiCo

Mike “Woj” Wojcikiewicz is a 20+ year retail, category, and insights veteran with experience across multiple categories, retailers and FMCG companies. He is currently PepsiCo’s senior director of global insights for innovation capabilities. In this role, he works with brands around the world to understand what drives innovation success and help them quantify the opportunity. Mike is an active member of the LGBTQ+ community and he serves on the executive council for PepsiCo’s LGBTQ+ employee resource group, EQUAL.


Sessions from Mike “Woj” Wojcikiewicz:

How PepsiCo and Woxi have changed the innovation game with next-generation predictive analytics

PepsiCo set out to develop a better innovation insights and predictive analytics system. It puts sales predictive tools at users’ fingertips, allowing them to identify winners faster, make ideas stronger [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 1