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Hannah Rogers

Business Development Director, Kokoro Global

Trained by Unilever’s Global Best Practice teams in qual, quant, shopper and ethnography, Hannah has been a researcher for over 15 years, recently moving to award-winning agency Kokoro. Throughout her career, she’s been lucky enough to work all over the world for leading global brands including Unilever, The National Lottery, TalkTalk and Cambridge University, with experience spanning categories including travel, retail, FMCG, hospitality, automotive and finance.

Founder of The Campaign for Real Innovation, her passion is innovation – both methodological innovation and getting innovation and propositions off the ground – plugging into possibilities, people and pushing boundaries.


Sessions from Hannah Rogers:

Plugging into people and pushing boundaries: Driving commercial impact

With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]

Details

Wednesday | 11:30 am - 12:00 pm | Room 2

Fear, failure and learning to fly: Rewriting the innovation playbook

In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]

Details

Thursday | 12:15 pm - 12:45 pm | Room 5