Alison Bainbridge

Founder, Kokoro, Kokoro (The Score)

A leading light in our industry for 30 years, Alison has led Kokoro (formerly known as ABA Research) to award after award win: from Agency of the Year, Commercial Acumen and Outstanding Storytelling to Best Place to Work.  She believes that our ultimate purpose is to dig beneath what people say and expose the emotions that drive behaviors, to inspire brands to connect with consumers and to explore with methods that challenge convention and compel board-level decisions. In 2020, she founded The Score to deliver the sharpest human insight in powerful detail and bring stakeholders outside of their bubbles.

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