Rainier van Rietschoten
Co-Founder, Veylinx
Rainier is co-founder of Veylinx and an expert on behavioral science, pricing and innovation testing. Starting his career at P&G he learned the ropes about corporate innovation and pricing. As founder of Veylinx he now helps leading CPG companies to optimize their innovation and pricing strategies.
Sessions from Rainier van Rietschoten:
Action-focused innovation tracking: How to get in the driver’s seat?
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200