Are bots driving your brand love? – Quantifying the effect of fraud in market research

How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 4

Revolutionizing insights with the power of artificial intelligence

Embark on a journey as we explore how AI is reshaping the insights industry, shaping our current landscape and defining the path forward. Delve into the depths of AI-driven predictions [...]

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Tuesday | 9:00 am - 9:30 am | Room 1

The food waste imperative

The UN Environment Program indicated ~one-third of all food produced is wasted or lost each year. This equates to a staggering 1.3 billion tons of food wasted and costing the [...]

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Wednesday | 2:15 pm - 2:45 pm | Room 2

The importance of industry-specific approaches

As businesses continue to face unprecedented challenges and opportunities, it becomes imperative to embrace a range of traditional and modern market research methodologies to stay ahead in this competitive environment. [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 4