Better brand health basics with Florida’s Natural: Grow your brand using mental availability

Tracking research, particularly brand health tracking, is a key initiative for many brands. However, there hasn’t been much innovation in tracking since concepts like brand awareness were developed in the [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 4

Beyond HHI: Redefining consumer households, wealth and purchasing power

Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]

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Wednesday | 11:15 am - 11:45 am | Room 2

The importance of industry-specific approaches

As businesses continue to face unprecedented challenges and opportunities, it becomes imperative to embrace a range of traditional and modern market research methodologies to stay ahead in this competitive environment. [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 4

The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing

Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]

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Tuesday | 11:15 am - 11:45 am | Room 3